KKKaustubh KhandelwalRésumé PDF
Brand Health Track · Subject 01Fieldwork 2014 → ongoingGurgaon, India

KaustubhKhandelwal

Kaustubh Khandelwal in a dark brown suit and white shirt

Eleven years turning what brands need to know into research they commission.

Client Development Manager at Kantar, Profiles. Brand health, brand lift and concept testing for FMCG, media and D2C teams. Before that, business development at FICCI Research.

Accounts managed
  • PepsiCo India
  • Unilever
  • Tata Consumer
  • Dabur
  • Britannia
  • Dyson India

§ 01 · Topline findings

Topline findings

Base: career record, 2014 to 2026. Every figure is from his CV.

30+

new clients closed every year

Kantar · 2022 – now

35%

of FICCI Research revenue, from the 5-person team he led

FICCI · 2018 – 22

80+

accounts managed for the long term

FICCI · 2016 – 18

11+

years in research and B2B sales

2014 – now

On the shelf · Accounts managed & delivered for

  • PepsiCo India
  • Unilever
  • Tata Consumer
  • Dabur
  • Britannia
  • Dyson India

Key FMCG and consumer accounts across FICCI Research and Kantar, from brand trackers to national-scale studies.

§ 02  ·  The record

Four waves, each a step up.

Wave 04Dec 2022 – Present

Client Development Manager

Kantar, Profiles · Gurgaon

  • Leads new-business acquisition across India, closing 30+ clients a year.
  • Owns Brand Health Tracks and ad hoc studies across Media, FMCG and D2C accounts.
  • Runs concept testing and Brand Lift studies, working directly with D2C founders and CXOs.
  • Designs strategic offers and client segmentation that open new business.
  • Keeps retention high through solution-led account management and proposal execution.

Wave 03Nov 2018 – Dec 2022

Manager, Business Development & Projects

FICCI Research and Analysis Centre · Gurgaon

  • Managed key accounts including PepsiCo India, Dabur, Tata Consumer, Britannia and Unilever.
  • Delivered national-scale projects including the Dyson India Dust Study and the Clean Ganga Mission.
  • Led a 5-person sales team contributing 35% of the organisation's revenue.
  • Opened and grew business in previously untapped markets.

Wave 02Feb 2016 – Nov 2018

Assistant Manager, Marketing

FICCI Research and Analysis Centre · Gurgaon

  • Generated leads through direct sales, cold calling and strategic marketing.
  • Managed 80+ accounts with a focus on long-term relationships.
  • Delivered customised testing and survey solutions for key clients.

Wave 01Jun 2014 – Oct 2015

Senior Executive, Corporate Sales

Arun Sanitary · Gurgaon

  • Ran B2B sales strategy for the real estate and hospitality sectors.
  • Built product strategies calibrated to client budget and market demand.

The whole record on one page.

Download résumé · PDF

§ 03  ·  Selected studies

Work that went national.

Study 01 · FICCI Research & Analysis Centre

Dyson India Dust Study

A national-scale project for Dyson India, delivered while Kaustubh ran business development and projects at FICCI Research.

  • RoleBusiness development & projects
  • Period2018 – 2022
  • Scope & findingsClient-confidential
Wooden boats moored at the ghats on the River Ganga at dawn

Study 02 · FICCI Research & Analysis Centre

Clean Ganga Mission

A national-scale project under the Clean Ganga Mission, delivered while Kaustubh ran business development and projects at FICCI Research.

  • RoleBusiness development & projects
  • Scope & findingsClient-confidential

Now · Kantar, Profiles

The studies he sells today

At Kantar he finds and closes the work, then stays with the client through it, often talking directly with D2C founders and CXOs.

  • Brand health tracking Media · FMCG · D2C
  • Ad hoc studies Media · FMCG · D2C
  • Concept testing D2C founders · CXOs
  • Brand lift studies D2C founders · CXOs
Have a question like these? Brief me →
Concept boards laid out on a research table with red and black voting dots
An empty focus-group room at dusk with sticky notes on the wall

§ 04  ·  Methodology

What he does, and where he proved it.

Capabilities cross-referenced against the roles where they were used.
CapabilityProven atEvidence
New-business acquisitionKantar30+ new clients closed a year
Strategic & enterprise account managementFICCI · KantarPepsiCo India, Unilever, Tata Consumer, Dabur, Britannia
Sales leadership & P&L contributionFICCILed a 5-person team delivering 35% of revenue
Market research & consumer insightsKantar · FICCIBrand health tracks, brand lift, concept tests
Qualitative & quantitative researchKantar · FICCIAd hoc studies, customised testing and surveys
CXO stakeholder managementKantarWorks directly with D2C founders and CXOs
Strategic partnerships & market entryFICCIGrew business in previously untapped markets
Client relationship managementFICCI80+ accounts held for the long term

§ 05  ·  Credentials

The foundation.

Education

  • 2022MBA, Sales & MarketingG.G.S.I.P. University
  • 2014BBAG.G.S.I.P. University

Certifications

  • MRSIMarket Research Society of India
  • Strategic NegotiationLinkedIn Learning
  • Sales ProspectingLinkedIn Learning
  • Cold Calling: The First Seven SecondsLinkedIn Learning
  • Branding FoundationsLinkedIn Learning
  • B2B Master CourseUdemy
  • Sales MachineUdemy
  • Code of ConductUdemy

§ 06  ·  Brief me

Have a research question? Brief me in a minute.

Pick what you need and it writes the brief for you. It goes straight to Kaustubh's inbox, and he replies to the email you give.

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